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	<title>Beacon Technologies, Inc. Web Blog&#187; PPC</title>
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		<title>New Tool to Analyze PPC Data</title>
		<link>http://blog.beacontechnologies.com/new-tool-to-analyze-ppc-data/</link>
		<comments>http://blog.beacontechnologies.com/new-tool-to-analyze-ppc-data/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:00:09 +0000</pubDate>
		<dc:creator>Ashley Agee</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC Grader]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=6245</guid>
		<description><![CDATA[I recently came across an article talking about the new Wordstream PPC Grader. Of course my curious self had to go try it out and I&#8217;m happy to report this tool offers a lot of insight into your Adwords Campaigns. (Not to bad of a score if I do say so myself) Here is some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing Strategy &#8211; SEO vs. PPC</title>
		<link>http://blog.beacontechnologies.com/marketing-strategy-seo-vs-ppc/</link>
		<comments>http://blog.beacontechnologies.com/marketing-strategy-seo-vs-ppc/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 17:28:14 +0000</pubDate>
		<dc:creator>Eric Westerman</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[synergy]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4558</guid>
		<description><![CDATA[We talk a lot about individual aspects of SEO and PPC, i.e. tactics.  We focus on best practices and offer some tips that we have learned through our own experiences/expertise.  However, to the best of my knowledge, this blog has never discussed the differences in overall strategy that should be taken in using PPC vs. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Beacon Technologies Through the Eyes of an Intern – Week 10</title>
		<link>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-10/</link>
		<comments>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-10/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 20:20:34 +0000</pubDate>
		<dc:creator>Kemp Allen</dc:creator>
				<category><![CDATA[Beacon Team]]></category>
		<category><![CDATA[Not Really Computer Related]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[beacon technologies]]></category>
		<category><![CDATA[internship]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4554</guid>
		<description><![CDATA[Well sadly, this is my last blog post at Beacon.  It’s been a great 10 weeks.  I really have enjoyed my time here.  Looking back, I can’t think of anything negative to say about my experience.  I want to take the chance to kind of do a recap of my time here. When I came [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beacon Technologies Through the Eyes of an Intern – Week 9</title>
		<link>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-9/</link>
		<comments>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-9/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 20:55:52 +0000</pubDate>
		<dc:creator>Kemp Allen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[localization]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4477</guid>
		<description><![CDATA[Week 9 was good.  I spent this week really diving into marketing Beacon.  The bulk of what I did this week involved making sure things were up to date or set up correctly.  I ensured that the local listings for Beacon were correct in directories like Google Places, Yahoo! Local, and Bing Local.  Once I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beacon Technologies Through the Eyes of an Intern – Week 8</title>
		<link>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-8/</link>
		<comments>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-8/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 20:50:41 +0000</pubDate>
		<dc:creator>Kemp Allen</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[reflection]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4453</guid>
		<description><![CDATA[Eight weeks down, two more to go.  The past two months have really gone by quickly.  I spent some time today reflecting back and what all I have done and learned so far here at Beacon.  I’ve learned a lot, but I realize that there is still a lot I don’t know.  Since this week [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time Saving Features in Adwords Editor: The Copy and Paste</title>
		<link>http://blog.beacontechnologies.com/time-saving-features-in-adwords-editor-the-copy-and-paste/</link>
		<comments>http://blog.beacontechnologies.com/time-saving-features-in-adwords-editor-the-copy-and-paste/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 21:03:02 +0000</pubDate>
		<dc:creator>Andrea Cole</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[adwords editor]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4342</guid>
		<description><![CDATA[I remember back in the day, stumbling upon a neat little tool called &#8220;Adwords Editor&#8220;.  And it was like the sky broke open, angels sang, and the gods smiled down on me. Once I used it, all I could say was: WHAT. A. FIND. Unfortunately I made this find after having a co-worker do a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beacon Technologies Through the Eyes of an Intern – Week 2</title>
		<link>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-2/</link>
		<comments>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-2/#comments</comments>
		<pubDate>Fri, 27 May 2011 20:40:07 +0000</pubDate>
		<dc:creator>Kemp Allen</dc:creator>
				<category><![CDATA[Beacon Team]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[intern]]></category>
		<category><![CDATA[ninjas]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4236</guid>
		<description><![CDATA[This week has been a little bit of a “more-of-the-same” situation for me.  I spent a good amount of my 20 hours this week looking over the tools I was learning last week.  The twist in the story was that I looked at the information in relation to specific companies rather than just in general.  [...]]]></description>
		<wfw:commentRss>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beacon Has Ninjas</title>
		<link>http://blog.beacontechnologies.com/beacon-has-ninjas/</link>
		<comments>http://blog.beacontechnologies.com/beacon-has-ninjas/#comments</comments>
		<pubDate>Wed, 25 May 2011 21:00:50 +0000</pubDate>
		<dc:creator>Heather Showstead</dc:creator>
				<category><![CDATA[Beacon Team]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Web Optimizer]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ninjas]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4157</guid>
		<description><![CDATA[I had the opportunity to attend a Google Business webinar last week hosted by Avinash Kaushik. The topic was outcome driven digital marketing. Avinash divided web marketing skill sets into three stages. Cute Toddler: When web marketers are in this stage they are focused on cost; tracking things like clicks and impressions to figure out [...]]]></description>
		<wfw:commentRss>http://blog.beacontechnologies.com/beacon-has-ninjas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beacon Technologies Through the Eyes of an Intern – Week 1</title>
		<link>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-1/</link>
		<comments>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-1/#comments</comments>
		<pubDate>Mon, 23 May 2011 02:43:02 +0000</pubDate>
		<dc:creator>Kemp Allen</dc:creator>
				<category><![CDATA[Beacon Team]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4161</guid>
		<description><![CDATA[Coming into this first week, I was not very familiar with web marketing or search engine optimization (SEO).  I had heard of both terms and I could describe what they were on a very basic level.  Basically, if I were asked what they meant, I would have simply defined them as the following: &#160; *Web [...]]]></description>
		<wfw:commentRss>http://blog.beacontechnologies.com/beacon-technologies-through-the-eyes-of-an-intern-%e2%80%93-week-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Marketing Specialist/Consultant Position at Beacon</title>
		<link>http://blog.beacontechnologies.com/web-marketing-specialistconsultant-position-at-beacon/</link>
		<comments>http://blog.beacontechnologies.com/web-marketing-specialistconsultant-position-at-beacon/#comments</comments>
		<pubDate>Wed, 04 May 2011 14:52:46 +0000</pubDate>
		<dc:creator>Beacon News</dc:creator>
				<category><![CDATA[Beacon News]]></category>
		<category><![CDATA[Beacon Team]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4003</guid>
		<description><![CDATA[Beacon Technologies, Inc. has an immediate opening for an experienced Web Marketing Specialist / Consultant. Since Beacon Technologies partners with Google as a Google Analytics Certified Partner, experience with Google Analytics &#38; Google Adwords is a big plus. This is an excellent opportunity to join a strong, growing team of web marketing professionals. The ideal [...]]]></description>
		<wfw:commentRss>http://blog.beacontechnologies.com/web-marketing-specialistconsultant-position-at-beacon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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