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	<title>Beacon Technologies, Inc. Web Blog&#187; Multivariate testing</title>
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		<title>If You&#8217;re Not Testing, You&#8217;re Losing</title>
		<link>http://blog.beacontechnologies.com/if-youre-not-testing-youre-losing/</link>
		<comments>http://blog.beacontechnologies.com/if-youre-not-testing-youre-losing/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 18:28:08 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Google Web Optimizer]]></category>
		<category><![CDATA[Managing Web Content]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[Multivariate testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

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		<description><![CDATA[Everyone pay attention to me, as this is the most important lesson I can teach you aside from never wearing socks with sandals.  Testing is not a way to keep your head in the clouds pondering; it’s a way to constantly improve as you laugh all the way to the bank.  Sure you can expand [...]]]></description>
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		<title>Have you heard the latest GWO news..</title>
		<link>http://blog.beacontechnologies.com/have-you-heard-the-latest-gwo-news/</link>
		<comments>http://blog.beacontechnologies.com/have-you-heard-the-latest-gwo-news/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 19:48:36 +0000</pubDate>
		<dc:creator>Rhonda Bliss</dc:creator>
				<category><![CDATA[Google Web Optimizer]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[GWO]]></category>
		<category><![CDATA[Multivariate testing]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

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		<description><![CDATA[Last week Google made one of the most awesome upgrades to Google Website Optimizer! If you’ve used GWO much at all, you’ll agree that this upgrade will make your life much easier. I’ve outlined the primary changes below.]]></description>
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		<title>So what should I test with GWO</title>
		<link>http://blog.beacontechnologies.com/so-what-should-i-test-with-gwo/</link>
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		<pubDate>Wed, 18 Jun 2008 18:47:42 +0000</pubDate>
		<dc:creator>Rhonda Bliss</dc:creator>
				<category><![CDATA[Google Web Optimizer]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[Google Website Optimizer]]></category>
		<category><![CDATA[GWO]]></category>
		<category><![CDATA[Multivariate testing]]></category>
		<category><![CDATA[testing]]></category>
		<category><![CDATA[Website Optimizer]]></category>

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		<description><![CDATA[The number one question that seems to be asked is “What should I test on my site”. Ultimately, that depends on the type of site you have (i.e. eCommerce, brochure, etc.) and the goals of your site. When I’m analyzing a site for website optimization strategies, the first thing that I ask is “What is [...]]]></description>
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