Beacon had the opportunity this past weekend to participate in Synthesis, an event by NCTA, at Moogfest in Asheville, NC. This portion of Moogfest was a high energy tech expo featuring a wide range of technology companies. Live entertainment was there, in true Moogfest spirit, and various speakers from the tech field presented throughout the [...] read more »
Google Avoids the Question Although click-through rates are believed to be a signal, Google has never directly said that click-through-rates are utilized for the purpose of search rankings. Google has been rather obtuse about the subject. “In the context of organic search results, your click through rate is how often people click on your site [...] read more »
Aspdotnetstorefront offers lots of great search engine optimization opportunities (including the ability to pretty quickly add Google Analytics tracking to the entire site) which is one of the primary reasons that Beacon selected it as our go-to eCommerce platform many years ago. However, the resources to set up these items are scattered about a bit, so I [...] read more »
As a software development project manager at Beacon, I’m also proud to say that I’m both an NPR and data geek, so I was elated to hear a story this week that united all of my passions: Google Searches Are A Window Into Our Culture. The tool “Google Correlate” is actually a fascinating window into [...] read more »
Beacon’s own Brad Henry is doing a Google Analytics user survey with one of the GA staff at The Google Analytics Partner Summit in Mountain View CA!