Posts Tagged ‘google analytics’
Google Analytics – To String or Not to String
Todd Drain | December 21st, 2010in Google Analytics
Sometimes when a website is not working correctly it causes you do document someone else’s code. In this case, I discovered something about Google Analytics (“GA”).
The Situation
One of my newly inherited clients recently installed a “popover” advertisement on their front page, as a promo for a new product line, and wanted to track the clicks in Google Analytics. It wasn’t tracking, however. The original code installed had a couple of problems:
- The page didn’t originally have the GA code installed to send events anywhere. That was fixed.
- The page then wasn’t firing the event. The event was there, but there wasn’t an onClick or onLoad being used to reference or “fire” the event back to GA. That too was fixed, but still no events were tracking.
We are using the new asynchronous (“async”) style GA code in the popover’s HTML. The popover was being loaded by the homepage in an iFrame. The homepage was still using the older Urchin GA code. I was pretty sure this was the problem. It wasn’t.
Side Note: do NOT use or reference the new async GA code and the old Urchin or traditional JS GA code in the same page. It is possible to do this by mistake, since the optimal location for the new async script block is at the bottom of the <HEAD> tag at the top of your page/template header, while the older Javascript code or Urchin code usually reside just above the close of the </BODY> tag, usually in your template footer. That way it is likely GA will be pinged for a visit even if the user hits the back button, which was less likely to happen if you were waiting to call GA from the bottom of the page by the tag.
The originally coded event was:
_gaq.push(['_trackEvent', 'the-event-name', 'Click', 1]);It was bugging me that the arguments Google usually use as examples for GA implementation, and all examples I see of Event Tracking, were a Category, Action and Label that are always arguments as strings. My hypothesis was that GA’s javascript doesn’t like any of the arguments/attributes of an event to be non-string, or in this case a real number — 1 — and not the equivalent string – ’1′. Since there are a variety of explicit and implicit ways you can, and often have to, convert strings to numbers or numbers to strings in Javascript, I guessed that GA’s script isn’t type checking or type casting the arguments and just fails silently. The code was changed to:
_gaq.push(['_trackEvent', 'category', 'action', 'label']);After changing the attributes to what I thought would be informative categories, actions and labels, all as strings, it worked. Now tracks the events with Ads being the Category, Popovers being the Action and The-Ad-Name is the Label.
Alittle More on Urchin vs Traditional JS vs Async Google Analytics Calls
One of our developers was correct about another technical issue that wasn’t – I thought it might be the client’s site was using the old Urchin tracker on the homepage, but we were using the async call for the popover we were tracking. That’s isn’t the problem in this case, but I did Google it and they recommend that you never mix the ASYNC, traditional JS, or Urchin scripts on the same page, and have a migration page dedicated to how to convert from either old style urchin or javascript to the new Async code, and they recommend the GA script be the last item in the for all sites.
Why Wasn’t It a Problem?
Since the popover is loaded in an IFRAME, with its own URI and HTML, it is treated as a distinct event by GA. Sometimes you find good answers out of simple curiosity when something isn’t working.
I JUST WANTED IT TO WORK
Tags: google analytics, strings
Posted in Google Analytics | No Comments »
Is Your Email Marketing Solution Measuring Up?
Heather Showstead | November 4th, 2010in Web Marketing
Sure every email marketing solution needs to do some basic things like import email addresses, build emails (on some scale) and send those emails. However, there are a whole lot of bells and whistles out there. After years of working with email marketing I have compiled a master list of what I want from my email marketing solution.
• Ability to compare email message data
• Personal representative available to help maximize effectiveness, segment your audience, give consultative advice, and provide trouble shooting expertise.
• Free customer support
• Email design and creation tools.
• Open & click tracking
• Spam checker to ensure your emails do not get sent to junk email folders.
• Inbox preview (including mobile), which is invaluable to creating universally accepted emails
• Works with you personally to clean up your email database to achieve the highest deliverability.
• Automatic data clense
• Unsubscribe processing
• Stays current on changes in the practices as major ISPs in order to resolve deliverability issues.
• Real time stats
• Ability to send targeted emails to opt-ins based on their actions
• Extra reporting on things like friend forwards, survey responses, updates and bounce inactivation.
• Easily integrates with Google Analytics
• Ability to run A/B tests.
• Allows you to set up automatic emails to remind or encourage recipients
• Data integration application to sync data with your applications
• Ability to upload email data
Tags: A/B testing, email marketing, google analytics, social media, Web Marketing
Posted in Web Marketing | 1 Comment »
Google Visits Beacon
Beacon News | October 27th, 2010in Beacon News, Beacon Team, Pay-Per-Click
With the significant increase in the monthly PPC spend by the clients that we manage, Google has assigned a team to work with us directly. Our Google Account Team representatives visited our offices here in Greensboro this past Wed (Oct 20th) to discuss and collaborate on our Google Adwords strategy. We now manage several million dollars per year in PPC budget on behalf of our clients and of course, our partnership with Google for PPC and Google Analytics is a great benefit for both us and our clients.
Some of the items discussed included:
- CTR importance
- Google Re-marketing
- PPC Landing Page Testing Strategy
- Content Network Implementation
- Brand Trademark Protection through PPC
- Category Competitive Benchmarking Results
- Quality Score Relevance
- Approval process for Enhanced Brand Channels for our YouTube clients
From left to right: Michelle Vincent(Google), ArPit Vaidya (Google), Meredith Clark (Google), Brad Henry (Beacon), Nicole Tolbert (Beacon)
Tags: beacon technologies, google adwords, google analytics, ppc management
Posted in Beacon News, Beacon Team, Pay-Per-Click | No Comments »
You Down with CTR (Yeah you know me)
Nicole Tolbert | October 24th, 2010in Pay-Per-Click, Social Media Marketing
Along with my tips and tricks for all things web marketing, I also feel it is important to often times ‘kick it old school’ which is why I chose to create this awesome blog post in tribute to Naughty by Nature.
“CTR, how can I explain it
I’ll take you frame by frame it
To have y’all jumpin’ while we singin’ it
C is for Click, T is for Through
The last R…well…that’s Rate
It’s sorta like another way to call a cat a kitten”
“You down with CTR (Yeah you know me) 3X
Who’s down with CTR (This whole party)
You down with CTR (Yeah you know me) 3X
Who’s down with CTR (This whole party)”
So..why all this hype about CTR?
CTR holds the greatest weight in Google’s quality score rating system by far so I thought it would be beneficial for you if I explained it a little better. For starters, click through rate is the number of clicks divided by the number of impressions. It is the popularity score that online campaigns use to judge their performance since it is the immediate response to an ad. The CTR measures what percentage of people clicked on the ad to arrive at the destination site; it does not include the people who failed to click, yet arrived at the site later as a result of seeing the ad. However, we can still pick up stats on these non-immediate users by reviewing our “view thru conversion” stats.
I also want to point out that a higher CTR does not necessarily have anything to do with high conversion rates, which is also very important. While you can create the most compelling ad ever to hit the pages of a display results page, once the users click on your ad, it doesn’t mean that they will automatically convert on your page. That is why PPC Landing page testing is so important.
One additional point to note is that there is a big difference to the important of CTR when you review the different sources you chose to advertise. When it comes to the search engines, CTR need to be a top priority. However when you are putting paid ads on Facebook, remember that although the click through rates are not exceptionally good, the social aspect of people being able to “like” my page, then be made aware of the updates in the future is where the money is. When you set up your campaigns as CPC instead of CPM, you can build brand awareness and pay almost nothing for it! So…
“You down with CTR (Yeah you know me) 3X
Who’s down with CTR (This whole party)
You down with CTR (Yeah you know me) 3X
Who’s down with CTR (This whole party)”
Tags: ctr, google analytics
Posted in Pay-Per-Click, Social Media Marketing | No Comments »
Get Your Website JUICED! Google Visuals That Improve your Website.
Jeff Pickle | October 13th, 2010in Google Analytics
Pattern detection in Google Analytics is a lot easier with visualization tools. One of the neat visualization tools available to enhance your Google Analytics is JuiceKit that works through the Google Analytics API.
Very easy to setup. Just visit the Google App Gallery and login into your Google Analytics.
There are two tools available. A Referrer Flow and a Keyword Tree visualization.
The keyword visualization lets you see right away the most frequently used search terms and their performance.
There are a few parameters you can set like the size and color. In the example below, word size corresponds with the number of visits and color relates to the bounce rate. Other settings can include % new visitors or average time on site.
In the center of the tree, you will see a frequently used keyword. To the left and right of the keyword, you will see search terms used the most often in combination with your keyword.
A “Juiced” website screenshot of the Keyword Tree below:
-
One thing that stands out above are the queries related to pricing. That is a question easily answered by contacting us on our online form.
A great tool to check out! Next post, I’ll explore the Referral Flow tool to answer the question “What pages are people viewing on your site and where are they coming from?”.
Tags: google analytics, Google App, web design, Web Marketing
Posted in Google Analytics | No Comments »
Conversion Optimization…how big will it become?
Patrick Flanagan | September 28th, 2010in Google Analytics, Google Web Optimizer, Web Marketing
For the past 10+ years I have been consulting and advising businesses with their Web Strategy investments. From Corporate Websites to University/College Re-Designs to eCommerce systems to Web-based Integrated Applications…all projects demand a careful discussion regarding the investment and the possible return on the investment.
Very often with our clients, Web Marketing Services is a vital piece of the puzzle towards driving the necessary ROI for the Web Strategy. For many years, the majority of focus in Web Marketing was driving qualified traffic (new prospects) to our client’s sites using Optimization, Paid Ads and more recently with additional attention on Social Media Strategies. I could spend the next hour writing about the detailed tasks on how we help our clients receive qualified traffic but that is not the purpose of this blog entry.
The purpose of this entry is to drive more attention to the art of Conversion Optimization.
Wiki defines Conversion Optimization as the “science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer“.
While ‘converting visitors to customers’ is certainly an obvious goal, Beacon will take you much deeper and determine multiple ‘Conversions’ within your website and your processes so we can carefully track, measure, analyze and act to improve the success of your website investment.
I view Conversion Optimization at a more granular level than “converting the visitors to a customer”. It all starts with a very thorough and possibly complex implementation of Google Analytics. Without a very sound setup of analytics, you will NOT be able to successfully invest in Conversion Optimization. The process starts with consulting sessions with the client to understand the business so we can recommend and implement a custom Google Analytics setup for segmentations, funnels, and goals. Afterwards, we begin to accumulate data in order to make informed decisions for modifying the site/funnels/processes in order to increase Conversions. Certainly the process is more involved and is unique to each client but I hope this gives you a sense of how we view Conversion Optimization.
More and more of my interaction with clients/prospects is focusing on Conversion Optimization. Beacon has an exceptional team of Marketing experts and we truly understand the value of Conversions Optimization!!
I enjoyed reading this article below and I hope you enjoy it as well.
Please comment on this blog if you have any thoughts and suggestions.
Patrick
336-232-5668 direct
336-944-4187 mobile
ARTICLE TO READ
Conversion Optimization Is The New SEO
by Scott Brinker
Thomas Edison said that genius is 1% inspiration and 99% perspiration. As we begin a new decade in search, we face a parallel truism: great search marketing is 1% about getting the click and 99% about what you do next.
Starting here in 2010, conversion optimization is the new SEO.
To be sure, SEO is still important and still evolving. There are still plenty of companies that need to adopt its best practices. SEO isn’t dead. But among the giants of SEO, there is a growing restlessness for the next mountain to conquer.
That mountain rises beyond the SERP and beyond the click.
SEOMoz’s Rand Fishkin recently declared that conversion optimization is the most underused and highest ROI activity in the marketing department. Predicting that 2010 is the Year of Conversion Rate Optimization, he wrote, “Online businesses can generate so much revenue from this… 2010 is the year, simply because it’s an inflection point for companies to assess their spend and where they derive value.”
SEO and conversion optimization are a lot alike
Conversion optimization and SEO both thrive at the tumultuous intersection of marketing, IT and customer operations. SEO professionals are experts at navigating this technical and political tempest. They are part engineer, part creative and part strategist—all bundled together in the role of a front-line change agent.
Those same talents, honed over the past decade, are exactly what’s needed deeper in the funnel.
Conversion optimization, like SEO, isn’t a one-shot project. It’s an integral part of the new marketing. The most valuable players will do more than optimize a landing page or run a good A/B test themselves. They will help organizations absorb conversion optimization into their culture and operational rhythm.
Good SEO practitioners know that short-cuts aren’t the answer. Sure, almost anyone can “optimize” a single page’s conversion rate by eliminating all choices and brow-beating visitors with misleading promises. You can myopically increase conversions that way—but at a terrible cost to brand, reputation and customer goodwill. Such black hat conversion optimization, like black hat SEO, isn’t worth the price for legitimate businesses.
(That is one of the reasons I prefer the phrase post-click marketing—it suggests a broader regard for user experiences and long-term relationships.)
Like SEO, conversion optimization is data-driven. Web analytics remain your greatest ally, but you must roll up your sleeves and dig deeper into user behavior. Segmentation analysis becomes even more crucial. How do different segments interact with you, and how can you optimize their particular experiences? Carry that through to revenue (or at least quality-scored leads).
Ultimately, in both SEO and conversion optimization, content is king. Don’t let technicalities overshadow what really matters: compelling value propositions and meaningful brand experiences. In SEO, this wins you links; in conversion optimization, it wins you customers.
But SEO and conversion optimization are different too
SEO often prides itself on minimizing the need for PPC search advertising. While that’s a noble achievement in traffic generation, conversion optimization actually flourishes with paid search, for reasons we’ll examine below. So the first step is to clear away any paid media prejudices.
Combined with PPC, conversion optimization enables highly controlled experimentation. Turn on traffic for a specific keyword, with a particular ad, to a matching landing page, and run well-defined tests with a minimum of confounding variables—and do it in a matter of hours. Iterate quickly. If a problem arises, or you strike gold, react instantly. Test, test, test.
Of course, SEO traffic can be optimized too. But take full advantage of the control PPC offers you.
In SEO, the atomic unit of experimentation is the blog post. In conversion optimization, it’s a matched PPC ad and landing page. While most organizations can now blog nimbly, producing coordinated landing pages may still be a slog. It doesn’t have to be: optimize the process, not just the pages.
Conversion optimization extends beyond a single page. SEO usually avoids breaking up content into multiple steps. However, you may find that multi-step landing pages convert better, because they engage respondents in a mutually productive dialogue and facilitate segmentation (they’re also called “conversion paths” for a reason).
While SEO encourages open publication of everything—that great new report you produced makes excellent link bait—conversion optimization often benefits from dangling valuable content as an incentive to convert. A landing page offering your report, in exchange for a name and email address, can still be link bait, but there’s clearly some trade-off.
Furthermore, some conversion-oriented landing pages shouldn’t be indexed by search engines at all. If you’re experimenting with special offers, or running campaigns with short expirations, you want the prerogative to change them or turn them off without leaving residual expectations out in the wild. For limited promotions, the meta robot tags you probably want are “follow, noindex.”
Dream building instead of link building
The driving goal of SEO is link building. At the risk of sounding schmaltzy, the driving goal of conversion optimization is dream building.
You want to get in the mind of individual prospects, starting from their very first search query to learn something new, solve a problem, or satisfy a desire—a need that you can fulfill. That is the stirring of a dream in their consciousness. Everything you do from that point forward—every touchpoint, every landing page, every follow-up email—should help make that dream real.
Success in conversion optimization is when a prospect rejoices, “Wow, this is exactly what I was looking for!” A dream come true.
It’s harder than link building. But it’s a worthy mountain to climb.
Tags: beacon technologies, conversion optimization, google analytics, patrick flanagan
Posted in Google Analytics, Google Web Optimizer, Web Marketing | 1 Comment »
Google Chrome is full of S…..
Patrick Flanagan | August 20th, 2010in Beacon Team, Web Marketing
…SPEED. Super Fast Speed!!!
I want to change your life today. Read this article and take my advice and enjoy your future days browsing the wonderful world wide web…fast.
* If you already use Google’s Chrome browser then please stop reading and go back to work…with your speedy browser.
** If you are a Web Marketing guru then please stop reading because you already know everything about everything.
I am constantly online reviewing websites. I spend several hours a day analyzing sites and reading the latest & greatest on web marketing, hosting trends, design ideas, etc.
Until this past June, I used Firefox primarily. I transitioned from IE to Firefox roughly 3 years ago because of all the Firefox toolbar features. Firefox is still an important tool for me when I want to study a website’s SEO attributes but for the general public simply browsing the web…Firefox is overkill.
If you simply browse the web, give Google Chrome a demo.
You will quickly get used to the startup time and page loading speed. I don’t know all the technical reasons for the speed and efficiency of Chrome but I know this….IT IS CONSIDERABLY FASTER than other commonly used browsers.
* Reply to this blog post if you try Chrome and like the results!!
Enjoy your new life,
Patrick
336-232-5668
pflanagan@beacontec.com
http://www.linkedin.com/in/patrickflanagan1
For Information Purposes:
Browser usage statistics show that Chrome is experience steady growth and now is owns ~17% of the market.
http://www.w3schools.com/browsers/browsers_stats.asp
Browser Statistics Month by Month
| 2010 | IE8 | IE7 | IE6 | Firefox | Chrome | Safari | Opera |
|---|---|---|---|---|---|---|---|
| July | 15.6% | 7.6% | 7.2% | 46.4% | 16.7% | 3.4% | 2.3% |
| June | 15.7% | 8.1% | 7.2% | 46.6% | 15.9% | 3.6% | 2.1% |
| May | 16.0% | 9.1% | 7.1% | 46.9% | 14.5% | 3.5% | 2.2% |
| April | 16.2% | 9.3% | 7.9% | 46.4% | 13.6% | 3.7% | 2.2% |
| March | 15.3% | 10.7% | 8.9% | 46.2% | 12.3% | 3.7% | 2.2% |
| February | 14.7% | 11.0% | 9.6% | 46.5% | 11.6% | 3.8% | 2.1% |
| January | 14.3% | 11.7% | 10.2% | 46.3% | 10.8% | 3.7% | 2.2% |
| 2009 | IE8 | IE7 | IE6 | Firefox | Chrome | Safari | Opera |
| December | 13.5% | 12.8% | 10.9% | 46.4% | 9.8% | 3.6% | 2.3% |
| November | 13.3% | 13.3% | 11.1% | 47.0% | 8.5% | 3.8% | 2.3% |
| October | 12.8% | 14.1% | 10.6% | 47.5% | 8.0% | 3.8% | 2.3% |
| September | 12.2% | 15.3% | 12.1% | 46.6% | 7.1% | 3.6% | 2.2% |
| August | 10.6% | 15.1% | 13.6% | 47.4% | 7.0% | 3.3% | 2.1% |
| July | 9.1% | 15.9% | 14.4% | 47.9% | 6.5% | 3.3% | 2.1% |
| June | 7.1% | 18.7% | 14.9% | 47.3% | 6.0% | 3.1% | 2.1% |
| May | 5.2% | 21.3% | 14.5% | 47.7% | 5.5% | 3.0% | 2.2% |
| April | 3.5% | 23.2% | 15.4% | 47.1% | 4.9% | 3.0% | 2.2% |
| March | 1.4% | 24.9% | 17.0% | 46.5% | 4.2% | 3.1% | 2.3% |
| February | 0.8% | 25.4% | 17.4% | 46.4% | 4.0% | 3.0% | 2.2% |
| January | 0.6% | 25.7% | 18.5% | 45.5% | 3.9% | 3.0% | 2.3% |
Tags: beacon technologies, google analytics, patrick flanagan
Posted in Beacon Team, Web Marketing | No Comments »
Under the Cloak of Night Google Adwords Changes How to Pull Reports
Andrea Cole | August 20th, 2010in Google Analytics
Earlier this week I had the pleasure of discovering (on my own, mind you) that Google had changed how you pull Account, Campaign, and Ad group reports. After some time with the Adwords support team, I was able to figure out where to pull them and how the new reports work. To save you the time and frustration I experienced, see below.
Creating a Report
Going forward, Account, Campaign, and Ad group reports are created from the main Campaigns (#1) tab. Once there, you can access each report type from its respective sub-tab:
- “Campaigns” tab (#2) for Campaign reports
- “Ad groups” tab (#3) for Ad group reports
- “Dimensions” tab (#4) for Account reports (If you do not have a “Dimensions” tab, click the down arrow at the end of your sub-tab list (#5) and select the “Dimensions” button.)
Choosing Your Criteria
To create a report, set the date range you’d like to see (#6). Then access the correct tab for your report type. Selecting “Columns” in the sub-menu (#7) allows you to choose the information you’d like to see, like CTR, CPC, Conversion Rate, and Cost/Conversion. The “Segment” button (#8), also in the sub-menu, allows you to select content or search network, day, week, month, etc. Then use the optional “Filter” sub-menu tab (#9) to create your own filter, like display data for only specific campaigns or average CPC. You can even save your filter for future use. Click the downward arrow (#10) to create the report. You can also schedule reports here as well.
Once you press the “create” button, you will be prompted to either open or save your report to your computer. Make your choice and you have your report at your fingertips. If you’d like to access previously create or scheduled reports, simply click on “Control panel and library” to the left under the “All online campaigns” quick access box.
Thoughts on the New Adwords Report Access
Being a long time Adwords user, I’m not entirely happy with this change. Although it does create reports MUCH quicker and allows you to do so without leaving campaign management, I don’t agree with removing access to these report from the “Reports” tab. Doing so seems counter-intuitive and creates a real possibility that new users, never having run these reports, could easily overlook their existence. Perhaps in the future Google will make this new integration more seamless and intuitive. For now, it’s just a change that seems like it was not entirely thought through.
Tags: google adwords, google analytics, google reports
Posted in Google Analytics | No Comments »
Reminder: Are you tracking everything?
Heather Showstead | July 26th, 2010in Google Analytics, Search Engine Optimization, Web Marketing
When using Google Analytics, it’s a no-brainer to track goals like e-commerce purchase points, contact confirmations and newsletter sign-ups. These conversion points are common and provide valuable data about your site. When visitors successfully navigate through a desired path and take an action you want them to, it’s important to understand everything you can. That’s why Google Analytics also provides goal funnels. However, I’m not here to discuss the obvious. I’m here to talk about event tracking.
Although Event Tracking isn’t a new feature in Google Analytics, it is often overlooked. In order to gain a clearer understanding of how visitors interact with your site, try to find the less obvious places to track. These can include playing a video, clicking on an application, downloading content and many others. Actions that do not take users to a new page are prime candidates for event tracking. Google Analytics can track these events with the use of the _trackEvent() method. Adding the following to the source code of a page, object, video etc. will track the desired event.
_trackEvent(category, action, opt_label, opt_value)
The four components of _trackEvent() method are:
Category -chosen name for the tracked items
Action -a string individually paired with each category that defines the type of interaction such as views, clicks, or downloads
Label – an optional string used for additional attributes
Value – an optional integer used to provide numerical data about the event
The data is sent to Google Analytics and reports can be accessed almost immediately. This useful feature is something we implement and report to our clients. We aim to track everything. Are you tracking everything?
Tags: code, Event Tracking, google analytics
Posted in Google Analytics, Search Engine Optimization, Web Marketing | 2 Comments »
5 Reasons Beacon’s Web Marketing Services beat our competition
Brad Henry | June 30th, 2010in Beacon Team, Web Marketing
- Our Team of consultants is comprised of some of the smartest people in the industry. Beacon’s web marketing clients are assigned an experienced consultant that’s worked with dozens of businesses overcoming an extremely wide range of challenges. Because we always have to identify challenges, create solutions, test those solutions, and prove value to retain clients and stay in business, we have become really good at it. Beacon’s web marketing team is made up of 8 Consultants including executive level expertise. The team has a combined 80+ years of experience with 5 having either MBAs or Masters in Computer Science. Not only do you get your specific expert assigned to your account, the entire team meets every Friday to discuss their accounts, strategies, and other challenges. This lends you the entire brain trust of the web marketing department for your specific challenges. Where else are you going to get this level of support and expertise for the cost of hiring any individual person or even another firm? Nowhere, that’s where.
- Our organizational structure allows for our consultants to implement practically anything we dream up to test or provide as a campaign without having to hire a 3rd party. Beacon has three divisions including the Web Marketing Services, Software Development and Design, and Hosting Support Group. This means we have a lot of highly skilled technical resources at our disposal including senior level programmers, designers, front end, back end, transactional, database, hosting, server, domain, and anything else relevant to a website. So not only do you get the experience and expertise of our web marketing consultants, they literally have teams of highly technical resources to implement anything you and your consultant can dream up.
- We are a data driven firm. This is highly important because we use data to tell us how to improve your business. We use metrics as a feedback channel to identify weak or strong areas of your website or business processes. Once identified, we use our expertise and experience to create custom solutions. We then refer back to the data to see how effective the strategy was and if we need to take additional steps to continue success. We also use advanced data and statistical systems such as GWO for A/B and multivariate testing. This gives you a mathematical approach to guaranteed increases in conversions rates on your website. Need advanced statistical analysis between various datasets? Allow our computer scientist with advanced math degrees to tackle those for you.
- We are small enough to value your business but big enough to do everything the largest consulting firms can do. Beacon has around 30 employees which means we highly value every single one of our clients. Each of our web marketing consultants has a small handful of clients and will be with your account for the long term. With larger consulting firms, you can see high turnover in account executives and the consultants do not have as much invested in your success as we do because they can constantly be shifted to new projects. This can result in bringing in a new consultant who has to try to relearn your business and try a lot of the same strategies that might not have produced before. When a firm has hundreds or thousands of clients they lose the close personal relationship and you become a profit margin number to them. Even though Beacon is small, we offer world-class web marketing services and can send our teams of consultants on-site for evaluation and strategy planning sessions. We may be local but we play global.
- We’ve proven our value time and time again to dozens of businesses who can vouch for our capabilities. Not impressed with the other 4 yet? Well you should be but even if you aren’t, don’t take our word for it. We will gladly provide you a list of satisfied clients who can share their experiences with us. From large businesses producing several hundred million dollars a year in revenue to smaller local businesses with dreams of growing, we have a broad range of clients we’ve helped achieve their goals and would be happy to share their successes.
Tags: google analytics, seo, Web Marketing
Posted in Beacon Team, Web Marketing | No Comments »
