If your going for search traffic gold, keyword research takes a major precedent. I often use the Google AdWords tool to conduct keyword research or the Google Traffic Estimator.

To get a more approximate measure of how much Google organic traffic specific keywords will generate to your website with the Google Keyword Tool, here are some steps that you can follow in the Keyword Tool:

First enter your keyword or keyphrase.

Click on Get Keyword Ideas

Switch the match type to “Exact”.

Click on “Local Search Volume” to sort.

If you have one of the top spots in the Google search rankings you might get a small percentage of that keyword traffic volume in a month. The Google Traffic Estimator will give you a rough approximation of how much Google traffic to your website you can expect per keyphrase.

Use it as a rule of thumb, there may be other extenuating factors that can skew your numbers. Again, this method should not be considered accurate. Oftentimes, it does come close.

Using the broad match, global search estimates, or not factoring in your search ranking makes the Google AdWords tool only useful in a very broad of scope which is not helpful for individual website traffic estimates.

There is a big disparity in clicks between the first page top rankings and the first page bottom rankings. Not having the number one ranking is like coming in second place after Michael Phelps in the Olympics.

I don’t remember who it was either.