Mashable released the 2010 Holiday Season Online Spending Numbers and the results are excellent! Interesting statistitic…Free Shipping was used in over 50% of all online transactions.
Enjoy the article below.
Patrick Flanagan, Business Development Manager, 336-944-4187
The 2010 U.S. online holiday shopping season fared remarkably well. Black Friday online retail sales soared and Cyber Monday made history when consumer spending exceeded $1 billion for the first time in a single day. When all was said and done, the November to December holiday season brought in $32.6 billion in retail e-commerce spending.
The enormous figure represents an all-time high for the season and marks a 12% increase in spending over the previous year, according to comScore.
Online shoppers put their credit cards (and PayPal accounts) to work for the entire season, but more so on Cyber Monday, which was the heaviest online spending day of the year with $1.028 billion in total spending. It was the only day to break the $1 billion threshold, but seven other days surpassed $900 million in spending.
Monday, December 13 — also known as Green Monday — was the second biggest online spending day of the year pulling in $954 billion. Monday, December 6 and Friday, December 17 (Free Shipping Day) followed closely behind with $943 billion and $942 billion in online spending respectively.
comScore credits holiday promotions, discounted merchandise and free shipping offers with helping propel the 2010 season to become the biggest yet. In fact, free shipping “was used in more than half of all e-commerce transactions this season, up significantly from last year,” according to comScore chairman Gian Fulgoni.
Article Found at http://mashable.com/2011/01/05/online-holiday-shopping-season/