And the Grinch, with his Grinch-feet ice cold in the snow, Sat puzzling and puzzling, how could it be so? They came without print ads. They came without radio. They came without mailers, billboards or video. And he puzzled and puzzled ‘till his puzzler was sore. Then the Grinch thought of something he hadn’t before. What if old marketing, he thought, doesn’t work for my store. What if web marketing and good analytics brings a little bit more?