Beacon continues its conference tour with a stop in Milwaukee for the HighEdWeb conference. We are real excited to be exhibiting for our first time at the sold out show. With 6 great speaker tracks and awesome night time entertainment, it’s no surprise that there are no seats left at this year’s event.
I’ll be joined by Beacon’s Director of Web Development, Justin Klingman. Justin manages many of our higher education partnerships and is a Cascade Server guru. As you may know, Beacon is a long time design and development partner of Hannon Hill. We support over 75 Cascade Server clients many of whom are in the higher education space. We are fresh off of the Cascade Server User Conference, so we look forward to sharing our takeaways with any of the Cascade Server users in attendance. You Cascade users will be well taken care of, because our awesome partner Hannon Hill will be exhibiting as well.
In addition to our design and development expertise, Beacon also offers Digital Marketing services. Our team of Digital Marketing experts develop and execute customized digital marketing strategies for our clients. Our strategies are comprehensive and incorporate the tactics that provide our client’s with the greatest return on their investment. These tactics may include: organic optimization, pay per click, email marketing, re-marketing and social. We always pair these tactics with a strong Google Analytics implementation and ongoing conversion optimization efforts.
While at the show, be sure to drop by our booth to receive a copy of Beacon’s latest whitepaper, “The 5 Things You Must Consider For a Data-Driven Digital Marketing Strategy In Higher Education.” Our Director of Digital Strategy, Brad Henry steps through some of the shared challenges our higher education clients (Wharton School of Business, University of Hartford, Randolph Macon College, Boston College’s Center for Corporate Citizenship and others) and how digital marketing has addressed them.