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Search Engine Optimization

Jeff Pickle

Google Artificial Intelligence and Hummingbird

In a previous post, I stated that Google named its new algorithm after a hummingbird because a hummingbird is quick and precise and has the tremendous ability to recall information about every flower it has ever visited. The name implies a more robust and faster search engine algorithm. But besides extraordinary powers of recall, I [...] read more »

Jeff Pickle

Google’s Hummingbird Algorithm – The Five Ws and the one H

Who made the change? Well, users drove the change essentially. Google has said that users are making more and more lengthy and complicated search queries. In addition, mobile users are using voice search increasingly. What does Hummingbird want? Google has said that the Hummingbird algorithm is looking at the meaning behind words. A more semantic [...] read more »

Beacon Buddy

Things To Be Thankful For In Web Design & Digital Marketing

On this, the eve of the fourth Thursday in November, many are gathering with family and friends to reflect on those things we hold near and dear, and to give thanks for the blessings in our lives. Here at Beacon we are no different, and as we all begin to depart for our holiday excursions [...] read more »

Jeff Pickle

How does Google use click through rates?

Google Avoids the Question Although click-through rates are  believed to be a signal, Google has never directly said that click-through-rates are utilized for the purpose of search rankings.  Google has been rather obtuse about the subject. “In the context of organic search results, your click through rate is how often people click on your site [...] read more »


How to Turn Prospects into Customers

No one ever said it would be easy, and not every company has the ability to convert a first time visitor into an immediate customer.  Many businesses must nurture their web visitors to make them become prospects, so that later they can be trusted and appreciated enough for a web conversion to occur.  And then, [...] read more »


SEO Benefits of a Responsive Web Design

First there were your basic company websites.  Then more and more users began to access these sites on their mobile devices and the usability was horrible.  The logical solution was to serve up two different sites (your main site and a new mobile friendly site).  However, things have rapidly continued to get more complex for [...] read more »

Zedric Myers

Why Using Google Analytics is Important

Analytics are great and very important for helping get your site a better ranking and being recognized. It’s also great for seeing what people are most interested on your site. Understanding the gathered information can help guide what’s most important on your site to fit the customer or client needs and maximize your site to [...] read more »

Jordan Burleson

Beacon Alert: Google’s Penguin Update To Affect 2.3% of U.S. Searches

Over the past few days, Google has rolled out its latest search algorithm update…Penguin 2.0. Google has said on numerous occasions that search engine optimization can be positive and constructive by making pages more accessible and easier to find. However, many sites have been using ‘webspam’ techniques to have their pages rank higher without providing [...] read more »

Richard Rossi

Starting my 12 Step program to WordPress Plug-In Recovery

Like it or not, Hollywood has a tremendous influence over the way we think. It affects the products we buy and the candidates we elect. Look at how many sites deal with the topic of celebrities. Whether you’re an actor or a blogger, if Hollywood has taught us anything its that there are three key [...] read more »


How to Improve Your Ecommerce Website

Most companies are in business to make money.  They spend lots of time and funds to create a highly efficient eCommerce website, and then focus on the big picture to create revenue.  However, while focusing on the big picture you should always remember that it’s the small stuff – the little details – that can make or [...] read more »