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Archive for the ‘SEO & PPC’ Category

Jun1

Google’s Rich Snippy Librarian and the Semantic Web

Jeff Pickle
in SEO & PPC

Imagine that Google has a library, but inside this library is just a gigantic mountain of books. Now imagine the search engine is a librarian with a photographic memory of where every single page and knowledge of where every single word resides in this giant pile. When you type in your search keywords, the librarian […]


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May5

Three Steps To Online Success: Why It’s Not Smart To Skip Ahead

Jessica Knight
in Business, Google Analytics, SEO & PPC, Web Development

 
Beacon Technologies’ close relationship with Google often grants us access to many of their education initiatives like the live Google AgencyLand webinars which are open to qualified Adwords companies and their clients. We recently attended one of these team trainings entitled “Five Rules of Consumer Engagement,” taught by Google’s Jim Lecinski and inspired by […]


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Mar31

Where’s the Link Love?

Jessica Knight
in Business, SEO & PPC

Don’t leave all that potential “Google juice” out of your next press release, especially when your company is feeling the squeeze of the economy. Unlike top tier pages where white space and limited text is preferred from an aesthetic standpoint, a press release can be chock-full of meaty keywords and optimized phrases sure to catch the attention of the major search engine bots (or spider) scanning the web for awesome, authoritative content.


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Mar24

PPC Landing Page Tips from the Amish

Jeff Pickle
in SEO & PPC

Okay,  the Amish don’t know anything about pay-per-click advertising or PPC management and they probably couldn’t tell you where these heaters are actually made either (China).  But we can pick up some tips from last winter’s Amish fireplace ad campaign.
But first off, you can read at ConsumerAffairs.com about exploiting the Amish and a $300 fireplace […]


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Mar16

TrustRank and the Yahoo Directory’s Velvet Rope

Jeff Pickle
in SEO & PPC

 
The recent Google Vince update has many speculating on the cause of the impact to search rankings. In my opinion, Google has tweaked a knob on what is known as the TSTR or Topic Sensitive Trust Rank. The TSTR involves a human element to determine seed pages that can distribute trust and authority to topically […]


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164B Thatcher Rd.
Greensboro, NC  27409
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Beacon Technologies specializes in ecommerce website development, Website design, content management systems (Cascade Server), custom software development, hosting, Search Engine Optimization and Google Analytics. Beacon has provided innovative Internet and website marketing solutions to hundreds of successful clients. Our customer-focused attitude and exceptional drive for excellence sets us apart from other Greensboro and Charlotte Web Site Design and Development, Custom Software Development, Ecommerce Website Development, and Search Engine Optimization Firms. We set the bar high for creative design and development practices and always take pride in our work. Contact Beacon today to talk with an expert about how we can provide a solution for you.

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