Imagine that Google has a library, but inside this library is just a gigantic mountain of books. Now imagine the search engine is a librarian with a photographic memory of where every single page and knowledge of where every single word resides in this giant pile. When you type in your search keywords, the librarian […]

 
Beacon Technologies’ close relationship with Google often grants us access to many of their education initiatives like the live Google AgencyLand webinars which are open to qualified Adwords companies and their clients. We recently attended one of these team trainings entitled “Five Rules of Consumer Engagement,” taught by Google’s Jim Lecinski and inspired by […]

Don’t leave all that potential “Google juice” out of your next press release, especially when your company is feeling the squeeze of the economy. Unlike top tier pages where white space and limited text is preferred from an aesthetic standpoint, a press release can be chock-full of meaty keywords and optimized phrases sure to catch the attention of the major search engine bots (or spider) scanning the web for awesome, authoritative content.

Okay,  the Amish don’t know anything about pay-per-click advertising or PPC management and they probably couldn’t tell you where these heaters are actually made either (China).  But we can pick up some tips from last winter’s Amish fireplace ad campaign.
But first off, you can read at ConsumerAffairs.com about exploiting the Amish and a $300 fireplace […]

 
The recent Google Vince update has many speculating on the cause of the impact to search rankings. In my opinion, Google has tweaked a knob on what is known as the TSTR or Topic Sensitive Trust Rank. The TSTR involves a human element to determine seed pages that can distribute trust and authority to topically […]