I have been in this industry for several years now and one thing that never ceases to amaze me is people’s expectations when it comes to search engine optimization (also known as SEO).   Search engine optimization is the art and science of adjusting a website’s internal components in combination with creating enough relevant “Link Juice” […]

I have a little roster of Google bloggers in my bookmarks and RSS feeds. These are Googler personal blogs and offer insights into Google projects, the party line, and general what doing in life working at the Googleplex.

I’ll start with the first and one of the most well-known:
Matt Cutts- Required reading for those […]

In such a new and expanding field, where do you go to find true enlightenment? You could go online and wade through countless blogs to find the latest search marketing wisdom. But books (remember those things that look like paper sandwiches) offer another informational avenue that have gone through the process of editing, […]