Historically, one of the truest gauges of the strength of a consumer brand is whether that brand name becomes synonymous with the product category.  Two great examples of this phenomenon are Kleenex brand tissues and Jell-o brand gelatin desserts.  After all, who puts “gelatin desserts” on a shopping list?
In the online space, a marketer knows […]

So, you want a new website but are not sure how to get started.

Once again, Beacon Technologies is proud to support the Greensboro Grasshoppers, our hometown minor league baseball team. We’re honored to be the Grasshoppers’ web developer and Google Analytics consultant. That’s why at NewBridge Bank Park this summer, you’ll find Beacon cheering from Grandstand Box #23 and on the JumboTron after every ‘Hopper homer during the […]

‘Twas the day before Christmas, when all through the halls
All our sites were generating leads and qualified calls
Tracy’s team of eCommerce engineers coded with care,
In the hopes to avoid sneaky hackers’ malware;
John had our servers nestled all snug on their shelves,
While Barracuda spam filters blocked visions of naked elves;
And Brad with his backlinks, and Mark […]

I’ll start off by saying that I’m a “lifelong” Internet Explorer user… We may as well get that out there right at the start.   In fact, I usually have to blush when I admit to my coworkers that I’m still using “old” Internet Explorer– and have been for at least 10 years!  They sigh and roll their eyes when […]