Beacon Technologies’ close relationship with Google often grants us access to many of their education initiatives like the live Google AgencyLand webinars which are open to qualified Adwords companies and their clients. We recently attended one of these team trainings entitled “Five Rules of Consumer Engagement,” taught by Google’s Jim Lecinski and inspired by […]

Once again, Beacon Technologies is proud to support the Greensboro Grasshoppers, our hometown minor league baseball team. We’re honored to be the Grasshoppers’ web developer and Google Analytics consultant. That’s why at NewBridge Bank Park this summer, you’ll find Beacon cheering from Grandstand Box #23 and on the JumboTron after every ‘Hopper homer during the […]

Oh was I wrong.  Yes, I said it…I was wrong.  Several years ago, I downplayed Site Search…maybe because I was (and still am) caught up in search engine marketing and analytics.  Well, at least that’s my excuse.  But now when I speak to groups about website strategy, I take time to emphasize (sometimes overly) the […]

New Google Analytics Tracking Code SLI Setup:
1.    Starting from the “Analytics Settings” page, click “Edit” under settings, then click “Edit” again under the main Website Profile Information section. This will present the following options.
2.    Select “Do Track Site Search”
3.    Complete a Site Search on your website and view the resulting URL and find the keyword […]

If you operate an online retail store also known as an ecommerce website, you know the value of information about your customers.   The more you know about their motivations for actions on your site, the more likely you are to create a better user experience.  What’s so important about that you say?  Well the better […]