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Google Analytics

Mark Dirks

Connect in-store sales to online marketing efforts with GAFUSION

Let’s cut to the chase here.  If you are a multi-channel merchant, you are probably viewing analytics through old prescription lenses.  You’re seeing the best you can with what you have.  More than likely, you are also making important business decisions based on a blurry and incomplete view of the data.  It’s time to update [...] read more »

Brad Henry

Tracking Applications for Higher Education in Google Analytics

I’ve worked with several colleges and universities in setting up their Google Analytics account. One of the biggest challenges towards a successful setup is the use of 3rd party application systems. Everyone wants to know what sources, mediums, and marketing activities are ultimately driving applications. However, when using a 3rd party application system like hobsons.com [...] read more »

Richard Rossi

How to track offline conversion with Google Analytics

What’s the biggest challenge you face as a web marketer? I’ll bet dollars to donuts it has something to do with the accurate assessment of ROI. Customer life-cycles often have multiple components to them – both online and offline. They may start with a phone call and end the buying cycle with a purchase at [...] read more »

Jordan Burleson

Great Google Analytics Dashboard Shortcuts

If you are like most people who are new to Google Analytics, you have not yet broken the surface of possibilities that Google’s dashboards can provide. Google Analytics can help shine light on your website’s traffic sources, seasonality, Google AdWords spend and revenue, social media impact and user behavior. The most difficult art about Google [...] read more »

Brad Henry

Google Analytics for Colleges and Universities

How would you like to be able to tell exactly how many prospects you have at your defined admissions cycle steps? How about seeing your abandonment rates between steps in the admissions funnel? How about what sources or efforts are actually driving applications? How about sources that are actually driving actual enrollments? What patterns of [...] read more »

Richard Rossi

Recording & Monitoring Call Center Transactions

If your business sells its products or services through a call center, then you know the importance of recording and monitoring Call Center transactions. Firstly, it can be a requirement to ensure regulatory compliance, depending on the space in which the business operates. Even if it isn’t required for compliance, it is necessary if you [...] read more »

Brad Henry

The reality of Universal Analytics Tracking Offline Conversions:

By now you’ve heard the hype that Universal Analytics was designed to track users and all their interaction including offline conversions. While Universal Analytics does provide additional measurement capabilities, it is important to understand what those are and what the challenges are with implementing these. Universal Analytics essentially assigns a visitor with a unique ID [...] read more »

Beacon News

GAFUSION – Tie Enrollment To Digital Marketing Efforts

What’s Driving Student Enrollment? Discover what marketing efforts are driving applications AND enrollment Understand the true impact of your marketing strategy Get more from your marketing budget Centralize your data to create a more cohesive marketing strategy Beacon Technologies, Inc.   -   (866) 488-3620

Brad Henry

Measuring Offline Transactions in Google Analytics

Many businesses with revenue channels other than just their website struggle to attribute the value of their online marketing efforts to the revenue produced through these other channels. Tying your offline transactions or conversions such as transactions through a call center or through a brick and mortar retail location back to digital marketing efforts has [...] read more »

Beacon News

Beacon Technologies’ new GAFUSION product centralizes analytics for both online and offline transactions

  Greensboro, NC. – Beacon Technologies officially announces the production release of its GAFUSIONTM product – the only turnkey offline/online integrator of its kind for Google Analytics. After nearly a year in development and beta testing, Beacon’s CEO, Mark Dirks, was excited to announce the launch of GAFUSION, seeing it as the synthesis of all [...] read more »