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Google Analytics

Richard Rossi

How to track offline conversion with Google Analytics

What’s the biggest challenge you face as a web marketer? I’ll bet dollars to donuts it has something to do with the accurate assessment of ROI. Customer life-cycles often have multiple components to them – both online and offline. They may start with a phone call and end the buying cycle with a purchase at [...] read more »

Jordan Burleson

Great Google Analytics Dashboard Shortcuts

If you are like most people who are new to Google Analytics, you have not yet broken the surface of possibilities that Google’s dashboards can provide. Google Analytics can help shine light on your website’s traffic sources, seasonality, Google AdWords spend and revenue, social media impact and user behavior. The most difficult art about Google [...] read more »

Richard Rossi

Recording & Monitoring Call Center Transactions

If your business sells its products or services through a call center, then you know the importance of recording and monitoring Call Center transactions. Firstly, it can be a requirement to ensure regulatory compliance, depending on the space in which the business operates. Even if it isn’t required for compliance, it is necessary if you [...] read more »

bradh

The reality of Universal Analytics Tracking Offline Conversions:

By now you’ve heard the hype that Universal Analytics was designed to track users and all their interaction including offline conversions. While Universal Analytics does provide additional measurement capabilities, it is important to understand what those are and what the challenges are with implementing these. Universal Analytics essentially assigns a visitor with a unique ID [...] read more »

Beacon News

GAFUSION – Tie Enrollment To Digital Marketing Efforts

What’s Driving Student Enrollment? Discover what marketing efforts are driving applications AND enrollment Understand the true impact of your marketing strategy Get more from your marketing budget Centralize your data to create a more cohesive marketing strategy Beacon Technologies, Inc.   -   (866) 488-3620

bradh

Measuring Offline Transactions in Google Analytics

Many businesses with revenue channels other than just their website struggle to attribute the value of their online marketing efforts to the revenue produced through these other channels. Tying your offline transactions or conversions such as transactions through a call center or through a brick and mortar retail location back to digital marketing efforts has [...] read more »

Beacon Buddy

Things To Be Thankful For In Web Design & Digital Marketing

On this, the eve of the fourth Thursday in November, many are gathering with family and friends to reflect on those things we hold near and dear, and to give thanks for the blessings in our lives. Here at Beacon we are no different, and as we all begin to depart for our holiday excursions [...] read more »

bradh

2013 Google Analytics Summit in Pictures

I’ve finally had a chance to upload some images from the 2013 Google Analytics Summit. I flew out there on Sunday this year and got the chance to go hiking before the summit started so the first half of the album are shots from the summit at the computer history museum and the second half [...] read more »

Beacon News

Beacon Invited to Google Analytics Summit this Week

For the 7th straight year, representatives from Beacon were invited to the Google Analytics Summit being held in Mountain View CA this week.  Brad Henry, Beacon’s Director of Digital Marketing, is there this week with hundreds of other Google Analytics Certified Partners from around the world.  This year, Google limited the number of invitees as [...] read more »

Jordan Burleson

Google+ Brand Pages Add Analytics & Other Social Media News

Social marketing for brands is becoming a necessity. For link building, content creation, engagement and even increasing site traffic, social media brand pages are incredibly useful and free at the basic level. Facebook and Twitter pages have been important and valuable to businesses since the social boom several years ago. Now the addition of Pinterest, [...] read more »