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A Star Wars’ Guide to Using Google Analytics for your Company

“I do not want to increase the qualified traffic to my company’s website,” said NO ONE EVER! Depending on the goals you set for your company to either 1) increase traffic for brand awareness, or 2) increase qualified, relevant traffic to increase conversions, Google Analytics should be your Jedi Master, helping you meet your goals [...] read more »

Austin Fadely

Why Analytics is Critical to Your Success

Even as a child, I loved measuring things: shoe sizes, my height, the volume of non-regular polyhedroid solids—you name it! That’s why I get so stoked about Web Analytics…or maybe it’s the third cup of Joe I’m currently downing. Either way, they’re critical to your business success, analytics I mean. You need to have some [...] read more »

Brad Henry

Update: Can Google Data Be Used To Predict Stock Values

Here is an interesting update to my article that used Google data and behavioral search analysis to predict that Ford stock would surge.    The USA Today website just posted this article…   “Record profits in North America drove Ford Motor’s first-quarter pre-tax earnings of $2.1 billion , or 41 cents per share, on revenue [...] read more »

Justin Terrell

There’s No ‘I’ in Beacon

If the 2013 version of March Madness has taught us anything, it’s that the best ‘team’ usually wins. It’s not necessarily the best individual players that get the glory, but the five most talented guys that work together that get to cut down the nets. As an Account Manager at Beacon, I’m lucky enough to [...] read more »

Jordan Burleson

Beacon Begins Its 2013 Event Schedule

NCTA Outlook For IT Even though it seems as if 2013 is barely underway, Beacon is already several events into its event schedule. Beacon got things kicked off at NCTA’s 2013 Outlook for IT Annual Meeting & Tech Expo in Charlotte, NC. Beacon was lucky to represent itself with a booth at this years event and be [...] read more »

Jordan Burleson

Google Analytics Gets An Update – Allows More Customization

In the past few days, Google Analytics has started seeing structural and design changes to each user’s profile pages. The importance of these new structure changes is that Google is simplifying reporting, dashboards and real-time data into one central location. Overall, the Analytics interface has not drastically changed in terms of the amount of information you [...] read more »

Ashley Agee

How To Use the Google URL Builder to Tag Email Links

Since so many of our clients are sending out emails and wanting to track the performance of them, I thought I would put together a short “How To” on using the Google URL Builder. So let me begin with saying, EVERY link in your email should be tagged so you can see which links people [...] read more »

Mark Dirks

Happy #15 to Beacon + A Look Back at 2012

On January 6th 2013, Beacon will celebrate its 15th birthday.  It’s hard to fathom that fifteen years ago, today, “Beacon Technologies” didn’t exist yet.  It was still just an idea – a plan to form a web development company.  What?  Hasn’t Beacon been around forever???  These milestone birthdays are a great time to reflect on [...] read more »

Mark Dirks

Giants, Google Win!

Could it get any better????  If any of my friends heard that I was traveling to San Francisco in late October, they probably would bet that I was going to the World Series.  Nope.  Instead of going to the ballpark for the World Series with 42,000+ fans and the world watching via TV, I was [...] read more »

Brad Henry

5 Things You Must Consider For A Data Driven Digital Marketing Strategy in Higher Education

It has been a while since I’ve had the chance to create a blog post on the Beacon blog.  It’s easy to get caught up in the daily activities of the agency as well as contributing time towards external organizations.  It’s long overdue but I hope this blog post is worth the wait.  I recently wrote a [...] read more »