Historically, one of the truest gauges of the strength of a consumer brand is whether that brand name becomes synonymous with the product category.  Two great examples of this phenomenon are Kleenex brand tissues and Jell-o brand gelatin desserts.  After all, who puts “gelatin desserts” on a shopping list?
In the online space, a marketer knows […]

So, you want a new website but are not sure how to get started.

Since 1998, Beacon Technologies has specialized in helping companies with high-end, custom, full-service web solutions. We act as consultants to our clients and we support the design, development, hosting, maintenance, and marketing of websites and web applications.
Now, in effort to reach out to a larger client base and support smaller companies, individuals, and entrepreneurs Beacon […]

 
Beacon Technologies’ close relationship with Google often grants us access to many of their education initiatives like the live Google AgencyLand webinars which are open to qualified Adwords companies and their clients. We recently attended one of these team trainings entitled “Five Rules of Consumer Engagement,” taught by Google’s Jim Lecinski and inspired by […]

Once again, Beacon Technologies is proud to support the Greensboro Grasshoppers, our hometown minor league baseball team. We’re honored to be the Grasshoppers’ web developer and Google Analytics consultant. That’s why at NewBridge Bank Park this summer, you’ll find Beacon cheering from Grandstand Box #23 and on the JumboTron after every ‘Hopper homer during the […]