Hello again.

B2C and B2B online marketing investing is still FAR from where it SHOULD be and this Forrester Research article below discusses this amazing continual growth trend.  If you are a business owner and still watching from afar or slowly limping into online marketing, reconsider your strategy and find a great web marketing partner and start discussing ideas and strategies. It’s time to get serious. Your competitors are likely already there or planning to get there soon. So should you.

Forrester Article, By Michael Greene

Forrester’s five year forecast of B2B interactive marketing spending has gone live on the Forrester site. This report marks the beginning of a chain of research for interactive marketing professionals at B2B companies. It should be no surprise that B2B interactive marketing spending continues to grow – and quickly at that. We project B2B interactive marketing spending to hit $4.8 billion in 2014, over double an estimated $2.3 billion in 2009. That’s no number to sneeze at, but what impresses me most is that historically conservative B2B marketers are not only investing in interactive marketing, but actually shifting budget towards online channels. While all marketers need to adjust marketing plans to suit their unique marketing goals and purchaser behavior, I think our forecast reflects a few universal truths for B2B marketers:

• Accountability reigns supreme. Even more than their B2C counterparts, B2B interactive marketers are highly focused on channels that deliver tangible business results. Search marketing has been an obvious beneficiary here and we expect B2B marketers to continue focusing on delivering quality leads through their interactive marketing efforts.

• But digital isn’t just for sourcing leads anymore. Paid search is still the top interactive line item for B2B marketers, but display, mobile, and social marketing are all growing quickly. As B2B marketers gain experience with interactive marketing, they are beginning to stretch outside of their comfort zone and turn to channels that can spark brand interest and help educate potential customers.

• B2B marketers can’t ignore social media. Consumer-focused marketers have been relatively fast out of the gate in adopting social marketing, but I believe that it’s B2B marketers who will ultimately gain the most from social technologies. B2B marketers have always understood the need to develop deeper relationships with customers, and while traditional sales and client service operations aren’t going to disappear, social media has emerged as key platform for informing decision makers during the sales process and engaging and supporting existing clients.

Beacon Contact Person: PatrickFlanagan at 336-232-5668

We are ready. We are ready for a great 2010. This will be the most exciting year ever for Beacon Technologies and a very successful year for our Clients!

Why will 2010 be so great? Our People.

I am a Business Development Manager here at Beacon. I have been selling Beacon’s quality solutions for over 10 years and I have always been proud of our work with our focus on:
• Website Design and Development
• Web Marketing Services with Google Analytics
• Cascade Server CMS Development
• Managed Hosting

This year will be great for many reasons but the most important reason is the people working here. Never before have we been so smart with our approach, strategy, solutions and most importantly our people. We have very carefully and selectively grown our Web Marketing Team and we can confidently put our team up against the best web marketing minds in the business. We have an exceptional team of very smart, energetic, innovative, team-focused, and personable marketing experts. Beacon’s clients are now receiving expertise from a large group of experts that work as an organized team with synergy and collaboration.

I am confident that we can provide you with a well organized, carefully considered, innovative strategy! Our goal is to deliver a strong ROI so you want to continue to invest in our support.

Our Web Marketing Services include:
• Business Consulting
• Organic Optimization
• PPC Pay-Per-Click Management: Adwords Qualified Company
• Google Analytics: One of a handful of GAACs in the U.S.
• Website Conversion Optimization: One of a select few GWOs
• Return on Investment Reporting and Analysis
• Social Media Marketing: We have creative and innovative expertise on staff to support your SMM efforts.

Call me to talk about your business.

Patrick, 336-232-5668

Patrick Flanagan

pflanagan@beacontechnologies.com
# 336-232-5668

Since 1998, Beacon Technologies has specialized in helping companies with high-end, custom, full-service web solutions. We act as consultants to our clients and we support the design, development, hosting, maintenance, and marketing of websites and web applications.

Now, in effort to reach out to a larger client base and support smaller companies, individuals, and entrepreneurs Beacon is offering its services in a packaged solution that will be more affordable to smaller businesses. We are proud to introduce you to Beacon Express.  With our Beacon Express division, all businesses can take full advantage of the internet and the experience that has made Beacon Technologies a recognized leader in web services.

Beacon Express provides:

• Custom Design
• Home Page plus up to 5 content pages
• Hosting
• Email up to 5 accounts
• Spam and Virus Protection with Barracuda
• Domain Registration and/or Transfer
• Google Analytics – monthly report
• Google Local & Yahoo Local Submission
• Unlimited updates to your website content
• SEO Friendly Design for visibility in major search engines
• No long-term commitment…cancel anytime

The best part might be the price.

Visit Beacon Express to learn more, www.beaconexpress.com.

You need a new website and you need Top 10 rankings in Google. Your most fierce competitor ranks #4 in Google for your industries most important phrase! Plenty of web development companies are offering their expertise. How do you know which web development company to hire?

I have a simple solution that will help you decide!!

Go to Google and submit searches and see which web companies have Top 10 Organic Rankings for the following phrases:

• web development – Google Search
• website development – Google Search
• ecommerce development – Google Search
• custom website development – Google Search
• ecommerce software development – Google Search
• google analytics consulting – Google Search

As you can see, Beacon has Top 3 rankings for many of it’s most important phrases. The value of these rankings is very significant.

We know how to do it.

Call Beacon today if you are serious about online marketing!!
Patrick Flanagan, 336-232-5668

The Setup:
Two people are sitting at the airport waiting to catch a flight. They do not know one another.

Person #1 is a Business Owner. Person #2 is Beacon Sales Guy.

Business Owner (Person #1) looks to Beacon Sales Guy (Person #2) and sighs: “What a day! I just lost my 3rd major account this year. Apparently they had grown tired of telephoning and faxing in orders and receiving shipments the following week. They found another supplier that could actually take orders online and process and ship next day. Whatever happened to the telephone and fax machine? Whatever happened to personal relationships? What’s the world coming to?”

Beacon Sales Guy (shaking his head slowly): “Hmmm. That is tough news to hear. Sounds like a very bad year for your business. My timing may be off here perhaps but my company, Beacon Technologies, actually helps companies automate outdated processes by developing custom integrated ecommerce and ordering websites. We build ecommerce and ordering websites that integrate real-time to our customers accounting and inventory systems. Your clients would actually be able to purchase products, review order history, check inventory levels, receive customer specific pricing and much more if we were your web partner. Sales would quadruple. I promise!!!” (okay, i actually would not say the last two sentences but you get the idea)

Business Owner: ” Sounds like a lot of fancy fast talk to me. Whatever happened to simply picking up the phone and calling in an order? Geez!!!”

Beacon Sales Guy: “Well, actually it’s not really that fancy. Automating your ordering process to an automated web system can be a bit complex but we do it everyday. It is EXACTLY what we do!!”

Business Owner: “Well you seem rather confident. Do you think you can help little ‘ole me?”

Beacon Sales Guy: We are experts with all things ‘web’. Call me Monday and we’ll talk. (okay, i would actually ask for his phone number at this time)

Like the Business Owner above, are you struggling to find a reliable web partner?
Have you had several web partners over the past 5 years and they are simply not meeting your expectations?

Beacon will succeed!

About Beacon:
Sure, Beacon Technologies has been in business for over 10 years.
Sure, Beacon has 30 employees and can offer you vast expertise and experience with web strategy and implementation.
Sure, Beacon has a proven process and methodology to deliver high quality websites and web application, from start-to-finish, on-time and on-budget.
Sure, Beacon’s Graphical Design Team is excellent. Just ask them!!!
Sure, Beacon’s Content Management Software is flexible, robust, reliable, SEO-friendly, and fully licensed and supported technology.
Sure, Beacon’s CSS, UI, Web Designers are exceptional.
Sure, Beacon’s application developers, database administrators, system integration experts will develop a self-service system that will scale for you for years to come.
Sure, Beacon’s Managed Hosting services at TW Telecom Co-location Data Center is world class.
Sure, Beacon’s Project Management Team will truly please you with their personalities, energy, and attention-to-detail.
Sure, Beacon’s PCS Maintenance Team is well organized to facilitate ongoing minor maintenance request with a ticketing system to manage the workload.
Sure, Beacon’s Search Engine Marketing services are highly capable to deliver measurable results and positive ROI.
Sure, Beacon’s SEM Team has been recognized by Google as experts with both tools: Google Analytics and Google Website Optimizer

But how can this help you?

If this sounds interesting or familiar (even just slightly)…call Beacon and let’s talk!

Full-Service Web Development Firm

• Website Design and Develop
• Content Management Software – with Cascade Server
• Custom Software Application Development
• Integrated eCommerce (frontend to backoffice)
• Search Engine Marketing
• Google Analytics Authorized Consultants, Google Analytics Partner List
• Site/Application Maintenance
• Hosting – Website/Server/Email
• Logo/Branding Design

Patrick Flanagan
336-232-5668
pflanagan@beacontec.com

…or are they just another vendor trying to get as much of your IT and Marketing budget as possible?

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