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	<title>Beacon Technologies, Inc. Web Blog&#187; Nicole Tolbert</title>
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	<link>http://blog.beacontechnologies.com</link>
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		<title>What Web Metrics are Important to Track</title>
		<link>http://blog.beacontechnologies.com/what-web-metrics-are-important-to-track/</link>
		<comments>http://blog.beacontechnologies.com/what-web-metrics-are-important-to-track/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 21:33:00 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=6148</guid>
		<description><![CDATA[Clients often ask us what metrics they should be tracking.  The answer to this question is simple.  Review and track the metrics that are most important to your business.  If you have an E commerce website, you should be measuring harder conversions such as sales, revenue, profit, etc.  You should also be tracking softer conversion [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beacon Holiday Party 2011</title>
		<link>http://blog.beacontechnologies.com/beacon-holiday-party-2011/</link>
		<comments>http://blog.beacontechnologies.com/beacon-holiday-party-2011/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 14:42:26 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Beacon News]]></category>
		<category><![CDATA[Beacon Team]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=5964</guid>
		<description><![CDATA[Greetings from the 2011 Beacon Holiday Party. &#160;]]></description>
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		<title>Social Media Analytics Options</title>
		<link>http://blog.beacontechnologies.com/social-media-analytics-options/</link>
		<comments>http://blog.beacontechnologies.com/social-media-analytics-options/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 19:55:37 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Marketing]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=5682</guid>
		<description><![CDATA[So you or your company is now enjoying a few or many social media networks. Now what? Analyze it guys! Use the data to learn from the users that interact on your profiles. Don’t guess; get the facts and stats to keep improving your conversions and levels of engagement. Listed below are a few options [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We Recommend Topsy</title>
		<link>http://blog.beacontechnologies.com/we-recommend-topsy/</link>
		<comments>http://blog.beacontechnologies.com/we-recommend-topsy/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 18:58:56 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social ranking]]></category>
		<category><![CDATA[Topsy]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4521</guid>
		<description><![CDATA[Founded in 2006, Topsy is a real-time search feature for the social web, and if you aren&#8217;t using it already to see what is going on with your business or areas of interest, we strongly recommend that you do.  The company&#8217;s format is clean and has a very &#8216;Google&#8217; feel to it.  They use their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Understanding the GA Tracking Custom Variables</title>
		<link>http://blog.beacontechnologies.com/understanding-the-ga-tracking-custom-variables/</link>
		<comments>http://blog.beacontechnologies.com/understanding-the-ga-tracking-custom-variables/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 13:49:48 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[cart]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[variables]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4284</guid>
		<description><![CDATA[School may be out for the summer, but it is back to the basics this week for our Beacon blog!  Since many of our customers are unfamiliar with all of the tracking capabilities Google Analytics provides, I thought it would be a good idea to differentiate the tracking custom variable options. Custom variables are small [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Embrace the Newer Version of Google Analytics</title>
		<link>http://blog.beacontechnologies.com/embrace-the-newer-version-of-google-analytics/</link>
		<comments>http://blog.beacontechnologies.com/embrace-the-newer-version-of-google-analytics/#comments</comments>
		<pubDate>Thu, 19 May 2011 13:06:09 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Web Marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[metric]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=4147</guid>
		<description><![CDATA[Despite the fast paced world of SEO, many decision makers and analysts have a hard time dealing with change.  It is my goal to help you feeling more comfortable with the updated version of GA (still in Beta mode), because whether you like it or not- the older version will be going away. The newer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New +1 Google Button</title>
		<link>http://blog.beacontechnologies.com/the-new-1-google-button/</link>
		<comments>http://blog.beacontechnologies.com/the-new-1-google-button/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 15:34:40 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[+1]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=3870</guid>
		<description><![CDATA[Get ready everyone because having a +1 is no longer just for party RSVP’s.  Recently, Google launched their new +1 button on Google search to allow users who are fans of your business to click to recommend your paid ads for all of their friends and contacts to see.  This feature, which to me is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Goal Match Type Options for Google Analytics</title>
		<link>http://blog.beacontechnologies.com/the-goal-match-type-options-for-google-analytics/</link>
		<comments>http://blog.beacontechnologies.com/the-goal-match-type-options-for-google-analytics/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 14:35:15 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[goal match]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=3765</guid>
		<description><![CDATA[If you have been confidently and accurately tracking goals within Google Analytics consider this post review.  However, due to the large number of questions our firm receives from companies in the area, I thought it would be a good idea to have this in our company blog. Back to Basics There are three different match [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Your Company Profile on LinkedIn</title>
		<link>http://blog.beacontechnologies.com/how-to-get-your-company-profile-on-linkedin/</link>
		<comments>http://blog.beacontechnologies.com/how-to-get-your-company-profile-on-linkedin/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 14:05:59 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[profile]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=3704</guid>
		<description><![CDATA[Long live Social Media and all that it can provide a company when it comes to brand awareness, customer service, link building, and website referral traffic.  The strength of social media and social bookmarking sites grows every day.  Just as your company needs a solid website, so does it also need a presence in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Lose Likes, Fans, and Friends on Facebook</title>
		<link>http://blog.beacontechnologies.com/how-to-loose-likes-fans-and-friends-on-facebook/</link>
		<comments>http://blog.beacontechnologies.com/how-to-loose-likes-fans-and-friends-on-facebook/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 16:00:23 +0000</pubDate>
		<dc:creator>Nicole Tolbert</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.beacontechnologies.com/?p=3578</guid>
		<description><![CDATA[Want to know how to ruin your level of awesomeness on Facebook?  Here are the top horrible tips to mess up your dreams of total Facebook business and brand awareness domination. 1)      Automate everything.  I love Hootsuite, Networked Blogs, and Twitterfeed just as much as the next person, but if the only thing landing on [...]]]></description>
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