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Jeff Pickle

Jeff Pickle
Jeff Pickle joined Beacon in 2006. He is a Web Marketing Analyst/Consultant certified in Google Analytics and Adwords. Jeff drives more visitors through both paid campaigns and organic (natural) search and converts those visitors into paying customers and customer leads. Connect with Jeff on Google+

Google Analytics Business Intelligence

  Your current analytics is limited. We find insights from the things that you don’t know about. You’re worried about tomorrow. We can help you see the most interesting things about the data that involves your business. Keeping track of what visitors do and buy is interesting and the right thing to do. But you [...] read more »

Google Artificial Intelligence and Hummingbird

In a previous post, I stated that Google named its new algorithm after a hummingbird because a hummingbird is quick and precise and has the tremendous ability to recall information about every flower it has ever visited. The name implies a more robust and faster search engine algorithm. But besides extraordinary powers of recall, I [...] read more »

Google Marketing Dominates Digital Marketing

In 2013, Google hit all time highs in the stock market. In the world of search, we hit an all-time low with the loss of Google keyword search data (not provided). Fortunately in 2013, Beacon choose a tool that allows us to perform excellent keyword research and reporting. With SeoClarity, our digital search marketing team [...] read more »

Google’s Hummingbird Algorithm – The Five Ws and the one H

Who made the change? Well, users drove the change essentially. Google has said that users are making more and more lengthy and complicated search queries. In addition, mobile users are using voice search increasingly. What does Hummingbird want? Google has said that the Hummingbird algorithm is looking at the meaning behind words. A more semantic [...] read more »

How does Google use click through rates?

Google Avoids the Question Although click-through rates are  believed to be a signal, Google has never directly said that click-through-rates are utilized for the purpose of search rankings.  Google has been rather obtuse about the subject. “In the context of organic search results, your click through rate is how often people click on your site [...] read more »

The Return of the Gif

Once upon a time on websites, after moving past the first dazzling page of graphics, you entered into the land of words. The word ruled the interior pages. Bandwidths and computer processors had difficulty handling the many pieces of information that made up multitudes of frames that created moving images. Although the word passed most [...] read more »

Google Adword’s Rise of the Image and the Fall of the Word

In November 2009, Google announced Product Listing Ads (PLAs).   Since then, PLA’s are dominating the ecommerce related searches. So much so that it is becoming obvious that PLAs are taking the lion share of qualified clicks and some advertisers are shifting to PLAs exclusively. Text ads just can’t compete. It is easier to ‘show’ [...] read more »

Google Product Listing Ad Keyword Tracking

Like the word “Free”  in ad copy, Google product listings ads deliver exceptional results. One question I get asked is “Why are the product listing ads cheaper than my other campaigns?” The answer is that there are not as many people using PLAs comparatively. This will likely change over time. Another question I get asked [...] read more »

Predicting the Future of Shopping

Forty years ago, downtown department  stores were in their twilight years. Suburban malls were sounding the bell tolls proclaiming the death of the downtown stores.  Looming in the distance, strip malls and big box discount stores were getting ready to lay waste to the department store. But in 1973, you could still go downtown to [...] read more »

How Ecommerce Sites Can Beat Amazon

Recently, I had a conversation with Heather Showstead about ecommerce websites. Me: Hey, I need a female opinion on this blog quote. I need more insight into whether this is true or not: “Amazon is great when you know what you are looking for. But women go shopping to see what’s new, to be inspired, [...] read more »