A Real Comparison to Real Time Analytics
Nicole Tolbert | August 24th, 2010 | in Google Analytics, Web Marketing

If you have the money to spend on a real time analytic system, a step above and beyond Google Analytics, I recommend either Omniture or Hitslink. Listed below is a quick breakdown of the differences between these two companies. Click on the images to see them on a fuller scale.
Omniture:
- Costs more
- More comprehensive reporting with additional drill down and customizable reports
- You could eventually use this to replace GA entirely since it has a similar interface and functionality
- More complex, higher learning curve
- More time-consuming installation that requires more customization
- Provides an integration of Adobe Suite including consolidation of PPC management
- can potentially integrate additional data sources
- can query the data warehouse for highly customized reporting
Hitslink:
- Costs less
- More high level, easy to understand reporting with capabilities for custom reporting
- Used as an addition to GA for top level real time KPI reporting
- Easy, intuitive, lower learning curve
- Simple and fast installation
- Doesn’t provide consolidated paid search management, but does allow for campaign tracking
- Doesn’t provide data API for additional data integration
- Can’t query the data warehouse
- Can create new funnels on the fly that are applied to historical data (below is a snapshot of an example funnel page)
