Yahoo signed a deal with Microsoft’s search engine Bing. In the near future, Bing will provide the search engine results for Yahoo. In return, Microsoft gets to keep a percentage of the ad revenue on Yahoo. The deal is for ten years.

All in all, I don’t think it is a bad deal for Yahoo. With the advent of Bing, Yahoo was destined to fall behind in search. Although it seemed as if Yahoo was making efforts in keeping up with advances in search technology, Yahoo just never pulled through on applying and improving its search results. I think Yahoo just threw in the towel due to a lack of willingness to focus more resources on search itself.

What does this mean for SEO? It means that your Yahoo rankings will change. Your Yahoo search engine rankings will become Bing rankings. Yahoo search optimization will now follow Bing terms of agreement. Microsoft search engine optimization has not been at the forefront, but this will likely change as well. We do know that Bing does favor older sites, especially older sites with authority.

For all you webmasters and seo consultant/ analysts, now would be a good time to become familiar with the Bing SEO Guide.

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