It’s amazing to me how something you start doing for inspiration can become beneficial for clients. Since I was a child, I loved playing with color; primary colors, pastels, warm tones, cool tones—I used every crayon in my Crayola 64 box with the sharpener in the back. In high school art class I studied the […]

The Greensboro Grasshoppers are a Class A minor league baseball team in Greensboro, NC, USA. If you’re a local in the area, chances are that not only have you heard about them, but you attend games regularly. We’ve certainly been drawn to them as well. As the official technology partner of the Grasshoppers, Beacon designed, developed and hosts the Grasshoppers website. Most importantly, we love attending the games and supporting the team.

Have you ever wondered what would happen if you changed a button on your site? Would your users respond well or just abandon you forever? Ever wanted to put your showcase image on the right side of your form instead of the left, but were afraid to because your users already have an expectation […]

You know you’ve thought about it.  Your business needs a Web site.  Or worse yet, you have a Web site, but its content is about as fresh as a carton of milk in a college dormitory fridge.  Sure, people will visit your site, but as time gets further away from its expiration date and nothing […]

In such a new and expanding field, where do you go to find true enlightenment? You could go online and wade through countless blogs to find the latest search marketing wisdom. But books (remember those things that look like paper sandwiches) offer another informational avenue that have gone through the process of editing, […]