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Logan Ray

Case Study: Technology Firm Uses Phone Tracking to Determine Website ROI

Dynamic Phone Tracking Effectively Correlates Inbound Calls to Website Behavior and Marketing Source. Challenge: Our client wanted to better understand the impact the website was having with respect to inbound calls to its Call Center. The majority of the conversions actually occurred at the Call Center versus online. A better understanding of the source and geographic location of [...] read more »

Christy Joyce

Higher Ed Sites: Understanding Your Most Common Target Audiences, Part I: The Millennial

All websites have at least one challenge in common:  They all have a target audience, and the success – or demise – of their site rests heavily on how well their site ‘speaks’ to that particular demographic. But wait – let’s back up to the beginning! First, let’s understand what a target audience really is:  To put [...] read more »

Ryan Bowles

What the End of Life for Windows Server 2003 means for the Small Business

Windows Server 2003 and its subsequent versions was a great buy back in its day, especially for the Small Business.  It gave small businesses access to IT functionality typically reserved for their larger medium to enterprise counterparts.  Many business took it a step further and invested in the “All-in-one” Small Business Server and took advantage [...] read more »

Jeff Pickle

Mobile Ad Go-Getters

Mobile is taking over and you need to reach those audiences that are on-the-go. How do you connect your mobile online ads to these mobile audiences? First, you need to understand mobile behavior. Screenshot below is taken from this blog: Non-ecommerce mobile sites have a higher average session duration and number of pages/session than desktop. [...] read more »

Logan Ray

Case Study: Custom Contact Forms Convert for National Medical Recruitment Firm

By improving the design of a website’s soft conversion point, Beacon confirmed that first impressions matter. Challenge: A top specialist employment agency required a way to boost its pool of applicants as well as institutions looking to fill open positions. Each job opening posted on the client’s website included a contact link at the bottom of the [...] read more »

Zedric Myers

jQuery Mix It Up! Great for Galleries and Listings

This jQuery plugin is great for portfolios and sorting sections. It has a lot of great effects, such as randomizing, load options, animation effects and more. It’s definitely worth a look and maybe assist you in a project. Check it out here: https://mixitup.kunkalabs.com

Mark Dirks

Google Analytics Partner Summit – San Francisco

For the 9th straight year, Beacon was invited to attend the Google Analytics Summit, which is being held in San Francisco this year.  This week, Mark Dirks and Andrea Cole are joining about 800 other GA Certified Consultants from all over the world to learn about new, upcoming features and talk directly with Google Analytics [...] read more »

Logan Ray

Case Study: International Medical Supply Company Dramatically Improves Organic Visibility

In the Wake of a Google Panda Update, Beacon Guides an Ecommerce Websites to Increased Rankings and Visibility Challenge: Client was facing duplicate content issues in the wake of a Google Panda update because their ecommerce website had many similar products with almost identical content. In this case, it was the near duplicate content that was [...] read more »

Mark Dirks

GAFUSION at IRCE 2015

The Beacon Team arrived in Chicago for IRCE on Tuesday, got the GAFUSION booth all setup and ready for the 4pm opening of the exhibit hall.  IRCE is expecting 600+ exhibitors and over 10,000 attendees!  We are looking forward to meeting with retailers from across the country today about how GAFUSION takes Google Analytics to the [...] read more »

Mark Dirks

Learn about GAFUSION at IRCE Chicago next week!

If you are a multi-channel retailer that is struggling to determine how your online marketing affects in-store sales, stop by our booth (#1815) at IRCE to learn how GAFUSION helps solve this problem by supercharging Google Analytics. It amazes me how retailers excessively analyze their online conversions, while in-store transactions carry far less scrutiny.  Why?  Because online data is captured [...] read more »