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Mark Dirks

Learn about GAFUSION at IRCE Chicago next week!

If you are a multi-channel retailer that is struggling to determine how your online marketing affects in-store sales, stop by our booth (#1815) at IRCE to learn how GAFUSION helps solve this problem by supercharging Google Analytics. It amazes me how retailers excessively analyze their online conversions, while in-store transactions carry far less scrutiny.  Why?  Because online data is captured [...] read more »

John Wallwork

How to Integrate ASPDotNetStorefront with back end systems.

The Business case for Integration One of the most frequent inquiries we get from customers is what can be done to reduce our cost in managing our website?   The business will have back end systems (QuickBooks, MAS90, Fishbowl, etc.) that they use for their  operations that require data (orders, shipping, products) to be synchronized with the website.  Typically [...] read more »

Mike Ratcliffe

Configuring a SonicWALL TZ-105 Network Security Appliance – Part 1

In today’s post I am going to walk you through configuring a SonicWALL TZ-105 Network Security Appliance. In part one I will be covering basic connectivity, configuring the LAN and WAN interfaces, setting port assignments, the DHCP Server, Access Rules, Service Objects, Log Automation, exporting your configuration, and upgrading the firmware. Future posts will include [...] read more »

Mark Dirks

All Packed Up for IRCE 2015!

We put a lot of work into our GAFUSION booth for the Internet Retailer Conference & Exhibition (IRCE 2015).  We’ll be unpacking this pallet and setting up on June 2nd in Chicago.  Stop by our booth (#1815) to say Hello and learn more about GAFUSION (www.ga-fusion.com).  Also grab a jar of fresh honey produced from [...] read more »

Logan Ray

Case Study: By Increasing Email Captures, Retailer Increases Potential Lead Generation

Beacon optimizes the website’s soft conversion rate by developing a custom light box to house their Sweepstakes Challenge: Our client, an international furniture retailer, offered a chance to win their Sweepstakes in exchange for an email address by their site visitors. In order to increase these soft conversions without distracting their visitors, they needed a non-obtrusive [...] read more »

Logan Ray

Blending Marketing and Technology

Von R. Glitschka once said “Marketing without design is lifeless, and design without marketing is mute.” In today’s world, where everything is a click away, I think this can be paraphrased to “Marketing without technology is obsolete and technology without marketing is inert.” What exactly do I mean by that? Let’s start with the first part, [...] read more »

Logan Ray

Case Study: Customizing Attorney Information within a CMS to Maximize Time Efficiency

Providing All-In-One Customizable Content Management Systems to Display Specific Information Across Multiple Pages Challenge: Our client, a law firm with a large staff of attorneys, needed a way to update attorney profile information in an efficient manner across multiple layers of their website. This is significant since prospective clients often reference attorney information before deciding [...] read more »

Beacon Events

Cinco De Mayo at Beacon Technologies

Beacon Technologies had a festive time at this year’s Cinco De Mayo celebration. We took some time away from our computers and desks to spend some time sharing some great Mexican food, cold beverages, outdoor games and even crushing a piñata on a beautiful May day. The Beacon Team participated in some cornhole, washer toss, ladder [...] read more »

Zedric Myers

Simple Little Tricks for Web Transition Touch Events on Mobile Devices

If you want to have a web transition hover event to show on your website for mobile devices, you just need to attach this attribute: “onclick=”void(0);” There are multiple ways to do it, but this is a simple way. If you didn’t want to edit single HTML links for the touch events you can use [...] read more »

Jon Wright

Critical Success Factors of Projects

A recent Gartner survey finds that somewhere between 20% and 28% of all IT Projects fail. This survey goes on to document the main reasons for failure, the top three of which are: “Functionality Issues”, “Substantially late”, and “High cost variance” (Gartner, June 2012). However, these are only the symptoms of deeper problems that stay [...] read more »